Who we are

“Riojano de pura cepa”, as the popular saying says. I am from the small village of Villalobar De Rioja, with less than 60 habs. Even though my working life has been linked to sales and marketing, my whole life changed after living an incredible professional experience as I worked as general manager of a small Hotel in Ghana’s capital, Accra, West Africa. Under my management, we achieved excellent results in positioning and service. Anyway, during that stay in Africa, I became aware of what a traveler is looking for, and I discovered that I was really good at helping them. It was such an awesome life experience, that when I came back to Spain, I realized that I couldn’t live the rest of my life sheathed in a suit and a tie. If I were able to do such a good job in a foreign country, I decided that I wanted to show my beloved Rioja to people from all over the world in a different way than regular tour guides. I wanted to show travelers the secrets and marvels that only locals have the opportunity to get to know.

'Love Rioja' was born in 2015, the name comes from the old tractors’ plates in our region marked with LO = Logroño y VE = Especial Vehicle, LO-VE. And certainly, for the love and passion that I put on each and every tour. During this period, I have received various awards for best Guide in Rioja, from different international Tourism magazines.

In 2016, Luxury Travel Guide awarded Love Rioja with Best Guide Award in Rioja. In 2017, Igap Travel Guide also awarded us with the Best Guide in Rioja award. Besides this, TripAdvisor granted us with the Excellence Certificate, due to the excellent references on their website. And this year 2018, Travel & Hospitality a renowned international tourism magazine assessed that LOVE Rioja is the Best Experience in Rioja. I cannot be happier :)

Anyway, since it is pretty hard to describe oneself, I prefer that travelers that have enjoyed a Tour with Love Rioja should be the ones to tell how I am:

  • “David is a perfect Host, he will make you feel uninhibited, like if you were longtime friends”.
  • “There were some fantastic places, that we couldn´t even get to know if it wasn´t for him, with a vast knowledge of the region, and a lot of personal and professional resources to make everything happen”.
  • “Fantastic experience, 200% recommended, we really enjoyed every part of it, David is the man, very close and friendly. We loved each and every part of the Tour he prepared for us”.
  • “From the very beginning, David help us immerse in this marvelous region through History and stories, and of course, transforming us into wine tasters”.
  • “This experience goes way beyond a regular Tour, it is an intimate experience of what is Rioja, La Rioja, their vines, their wines, their people”.
  • “David brought us to a local restaurant in which we were the only foreigners, and offered us a delightful lunch. Cuisine, that you won´t find in regular tourist restaurants”.
  • “You won´t find a more passionate, efficient and lovely person than David in the wine culture and Rioja”.
  • “David is Impressive, simple and the best at what he does”.
  • “He is an enthusiast of Rioja and he will make the impossible to assure that you won´t forget this experience”.
  • “What a great day! Surely the best one of our honeymoon in Spain”.
  • “David is very flexible regarding the itineraries of your Tour. It felt like a trip with an old friend”.


  • ...Although, I think it is better to have a first hand impression, Don't you think so? ;-)

    David by an old riojan 'LO-VE' tractor
    Trip Advisor Excellence Certificate 2017